titan rupert murdoch. it was a big day for sales this morning as they said thanks and good-bye. >> yeah. there was a lot of interest. of course, some organizations are actually calling for a boycott today to show their fury at what happened. last week, let's remember, this was the biggest selling pap ner britain with an unrivaled reputation for journalistic scoop spots. the press itself fell silent this morning for the final time. and this is the last edition. so it has been a very long week on what we call fleet street here in britain. it's also been a very uncomfortable week for media boss rupert murdoch. >> reporter: for millions in britain, sunday morning involves a walk to the news agent to pick up "news of the world." a ritual their parents, grandparents, even great grandparents would recognize. but with thank you and good-bye, today is their last chance. the 168-year-old tabloid that thrived on scandal and exposie ing hypocrisy has itself been destroyed by a scandal of its own. the paper is being investigated for paying police for information and allegation of voice mail hacking.